Mehek Restaurant
Case Study Details
POS Software Solution for Mehek Restaurant
Mehek restaurant was envisaged and established to fulfill the dream of bringing the aroma of Indian food to New Jersey. Our forte lies in Indian cuisine and the hospitality with which we greet our customers.
About this Project
Mehek is a leading Indian Restaurant in New Jersey, established to bring the succulent flavours and delicious Indian cuisine to the foreign land. The restaurant caters to the demand of Indian food lovers by bringing to life the delectable aroma and unparalleled taste of the cuisine with their experienced chefs and pleasant hospitality – thus making it a place people adore and love to eat at.
Business Challenges
Setting up a restaurant business isn't as easy as it seems. One of the major obstacles that a
restaurant business needs to overcome is finding the right place to start the business and
having enough capital to establish the setup. A significant amount of financial resources are
invested and are at risk when starting a restaurant business. After the kickstart, a significant
number of new challenges start clouding the path of success. These include - keeping at
pace with the changing demands of the customers and market trends, creating and pricing
the menu right, effective inventory management and more. Above all these, for a restaurant
to stand out of crowd, it needs a unique selling attribute and powerful marketing strategy.
Solutions
Truekonnect's advanced POS system has helped Mehek is managing their online and dine-inorders effectively and made the process fast and error-free. The software supports variousmodes of payments, thus making the transaction process extremely convenient and user-friendly. Furthermore, to help Mehek with an efficient inventory management,Truekonnect's POS software provides reliable inventory tracking and management.
Formulating and implementing a marketing plan successfully can be a tedious job, but with a seamless and engaging website, a business can achieve the required attention. Mehek's elegant and user-friendly website by Truekonnect helps clients stay in touch the restaurant, find the latest items on the menu, order online and make their reservations with ease. Also, with an effective SEO, the website ranks high on web searches and helps the business gather the right attention and draw valuable traffic.
Client Details.
Mehek Restaurant
Project Date.
01 Feb 2018 to Present
Project Type.
SEO and Digital Marketing
What We Did
HERE IS OUR PROGRESS FOR THIS CLIENT
Competitor
Analysis
With our efficient team, we found how the competitors are marketing themselves to acquire new customers and what challenges they are facing.
Keywords
Research
Keywords research is highly important as well as placing those keywords properly in the content of the website. Keywords make a huge impact on a website's SEO rankings and hence we made it a priority to work extensively on this part.
Meta Tag
Optimization
Meta tags are small snippets of text that are used to achieve a better ranking as the search engines automatically prefer meta tag optimized sites.
Conversion
Tracking
Conversion tracking proved to be highly useful in finding the potential customers from the list of random visitors and target them with promotional campaigns. It also helped to identify the best avenues that attract customers more than the others.
Website
Optimization
A POS system and a good website can only bring you results if your website is SEO optimized and enjoys the desired traffic that helps to convert into new visitors.
Google Analytics
& GSC
The analytics part is important to analyze how the website and the promotional activities scored in real-time. We successfully identified the niche areas that needed improvement and worked on the same to obtain better results.