Douglass Pizzeria
Case Study Details
POS Software Solution for Douglass Pizzeria
We, at Douglass Pizza and Grill of Franklin Park, NJ welcome all the folks in town to savour the opulence of the best Halal food you would have ever had! Our scrummy yummy delicacies are served in the prestigious cornerstone.
About this Project
Located in the heart of Franklin Park in New Jersey, the well-known Douglass Pizzeria is a food joint known for its consistent quality and warm service. Perfectly cooked meals made with passion and served with love is the secret to the prolonged success at Douglass Pizzeria.
The Challenge
With big multinational brands like Domino's and Papa John's dominating the industry, small individual pizzerias have struggled to survive in this economy. However, Douglass Pizzeria is truly an exception with their incredible popularity, especially in their own neighborhood. While most franchises of this scale are unable to compete with the mammoth funds of nationally popular brands, Douglass Pizzeria has made a name for themselves with the freshest food and smoothest service.
Solutions
The solution to various challenges for Douglass Pizzeria has always rested in their top-notch food. Thanks to TrueKonnects, the pizzeria has become more popular due to the excellent website design on the official site. Synonymous with top quality, the pizzeria combines the taste of home cooked food offered in a friendly atmosphere. A comprehensive online marketing strategy centered around the SEO services provided by TrueKonnects has also brought a lot of success. The pizzeria has also adopted a POS software system created by TrueKonnects and it's no surprise this is one of the best eateries in town.
TrueKonnects execution instantly boosted business growth, sales & regular customers. They also giving's facility to simply access their shopping history, pending payment status and deliveries, boosted conversion rate and ROI.
Client Details.
Douglass Pizzeria
Project Date.
12 Jan 2017 to Present
Project Type.
SEO and Digital Marketing
What We Did
HERE IS OUR PROGRESS FOR THIS CLIENT
Competitor
Analysis
With our efficient team, we found how the competitors are marketing themselves to acquire new customers and what challenges they are facing.
Keywords
Research
Keywords research is highly important as well as placing those keywords properly in the content of the website. Keywords make a huge impact on a website's SEO rankings and hence we made it a priority to work extensively on this part.
Meta Tag
Optimization
Meta tags are small snippets of text that are used to achieve a better ranking as the search engines automatically prefer meta tag optimized sites.
Conversion
Tracking
Conversion tracking proved to be highly useful in finding the potential customers from the list of random visitors and target them with promotional campaigns. It also helped to identify the best avenues that attract customers more than the others.
Website
Optimization
A POS system and a good website can only bring you results if your website is SEO optimized and enjoys the desired traffic that helps to convert into new visitors.
Google Analytics
& GSC
The analytics part is important to analyze how the website and the promotional activities scored in real-time. We successfully identified the niche areas that needed improvement and worked on the same to obtain better results.